We unite art, philanthropy and generous spirits to build a better future.
We believe culture and compassion are one movement. The artist creates the work and sets its own opening price — that sum is received in full. Everything guests bid above it goes not to the organisers, but to the charitable foundation.
Thus art appreciates in value, the artist gains recognition and income, and aid becomes targeted. The central condition — every participant in the evening must be able to see where the funds go. Without this, the evening loses its meaning.
Our goal is not a one-off fundraiser, but a culture of regular, open and considered philanthropy — one in which the region's leaders can participate without hesitation.
A simple and honest mechanism in which every link is visible. No hidden fees between the bid and the aid.
The artist consigns the work to the auction and sets the opening price. That sum is received in full — an honest fee for the creator.
At the evening, patrons place bids. Everything offered above the opening price goes neither to the artist nor to the organisers.
The amount above the opening price goes to the project's charitable foundation — a single transparent account for the entire evening.
Funds cover the itemised budgets of institutions in need — equipment, repairs, targeted assistance for individuals.
After the evening a report is published on the website: which institution received support, for what purpose and in what amount.
The artist receives the opening price. The foundation — only the overage. The institution — a fulfilled budget. The guest — a report. Every link is visible.
Transparency for us is not an addendum to the evening — it is its very core. It is what allows the region's leaders to participate with confidence: what was raised, how much went to the artists and how much went to aid — all visible.
Every bid is recorded, every institution's budget is published, and the final report remains on the website permanently. Trust here is not a promise — it is a verifiable record.
Become a participant in the eveningThe scale of the prepared evening is measured in real people, works and institutions — not abstract figures.
A VIP evening for up to 450 guests: regional leaders, patrons and artists under one roof. The date is deliberate — World Charity Day sets the tone for the entire evening.
Entrepreneur in consulting for medium and large business. Seven years of work — 148 completed projects: turnkey sales departments, client profit growth of 20% and above, building and automating business processes on Bitrix24 and 1C, crisis management and training programmes. Mentor to entrepreneurs — 46 stories of growth in living standards and quality of life.
In January 2024, Alina's son was diagnosed with autism. «I thought: if I cannot change my child, perhaps I can try to change the world around him.» Through acceptance, patience and extraordinary effort, her son is now on a path toward a full and unrestricted life.
This experience became the foundation of the project — the conviction that a drop of attention, love and the desire to improve something is capable of changing any life.
«I have always believed that art is magic.» Travels across 82 cities of Russia, from Kaliningrad to Vladivostok, brought Alina to Kazan — where inspiration for the project was born, uniting her passion for art, beauty and philanthropy.
With love for all who share the aspiration toward creativity and the transformation of the world around them.
The project is held with the support of the Committee of the Republic of Tatarstan for the Protection of Citizens' Rights. This lends the evening not only prestige but accountability: every published budget stands behind institutional oversight.
The project team takes full responsibility for organising the evening, liaising with artists and institutions, and — above all — providing transparent reporting after every phase.
Guest, patron or partner — choose your role. Every participation format grants access to the catalogue, the bidding and the evening's final report.